As a sustainable bio-product, the demand for WPC is set to grow steadily, especially outside of the mature North American markets. With rapid innovation in materials recycling and extrusion technology, and demand growth in new geographies and end-use applications, the WPC market is exciting.

Wood-plastic composite materials are made of fine wood fibers or wood powder mixed with thermoplastics. The following factors mainly promote the wood-plastic composites market:

• Growing demand for building and construction applications

• The prohibition on the use of arsenic toxin, chromium and toxin copper

• Growing demand for recyclable materials in the automotive industry 

• Growing demand for PE-capped decking products

• Environmental concern

The important driver that is promoting the growth of the global wood-plastic composites market is the growing demand from building and construction applications, and the growing demand for recyclable materials in the automotive industry. Although the construction industry has been affected by the overall global economic slowdown in 2017-2018, due to the superior performance benefits, durability and low maintenance costs of these composite materials as compared to conventional materials, the demand for wood-plastic composites in the construction industry is expected to increase in the next few years. Coatings and car manufacturers prefer using recyclable materials for making components that reduce manufacturing costs and are environmentally friendly. Wood-plastic composite materials are eco-friendly materials, which are mainly used for seat backs, headliners, front and rear door linens, boot linens, and parcel shelves, among others.

The wood-plastic composites are widely used for various purposes. Building and construction applications account for the largest share of the WPC market. The application of wood-plastic composites in automobiles is growing, due to the increasing awareness among customers about its various uses and benefits. Industrial and consumer goods manufacturers constitute another large sector that uses wood-plastic composites. The wood-plastic composite market is experiencing rapid growth. With a number of market participants involved in R&D, the applicability of WPC in various application areas has increased exponentially over the past decade.

With steady and rapid development of the wood plastic industry, the requirements for aesthetics of WPC products are getting higher and higher, in addition to continuing performance development. Being deeply aware of WPC market trends and demands, HOSUNG Company launched the Feeling Wood brand in 2017 after continuing innovation and development. Feeling Wood is a series of deeply embossed WPC product which developed by HOSUNG WPC Company. In addition to having the excellent product performance of WPC, the natural and beautiful textures are the biggest feature of the Feeling Wood brand.

Feeling Wood, the top grade in wood plastic composites industry. Its deep embossed grains make you feel like solid wood, but without maintenance, nail surface, splinter, painting, glue, decay, fade, cracking etc.

Feeling Wood series is the premium subsidiary brand in HOSUNG (Shanghai) WPC company, taking the enjoyment of personalizing your outdoor living space to a whole new level and extends your living space.